HARD MTN DEW Code Red: Save the Redheads. To participate, entrants must be 21 years of age and be a U.S. resident. Visit SaveTheRedheads.com for complete rules. Please drink responsibly.

Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the company is launching a campaign to “save the redheads,” complete ...