Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences. HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

HTML structure 100% still matters for accessibility. Accessibility is not a direct ranking factor, though, so it’s a bit outside the scope of this article.

Using HTML for SEO benefits isn’t new. SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. Why do we love them so much? Because the ...