The Evidence For HTML Heading Tags As A Ranking Factor. Once upon a time – circa 2005-2010 or so – subheadings sure seemed to count as ranking factors.

Common header tag mistakes include using multiple H1 tags on a single page, choosing headers based on appearance rather than hierarchy, skipping header levels (for example, randomly jumping from ...

It is important to use properly structured HTML headings, instead of bold paragraphs or single lines of all-caps text, when organizing your web content. Think of webpage headings as a book's table of ...