The New York Times3d
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer ...
Inc6d
Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and ...
BBC4d
H&M to use digital clones of models in ads and social media
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...
KRDO3d
Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
(CNN) — Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI ...