More than 7,000 companies will soon have the ability to extend a single ad campaign across Instacart’s online and in-store platforms.

CPG Brands of All Sizes Including Diana's Bananas, Kettle & Fire, Talking Rain Beverage Company, and Mondel e z's OREO, RITZ, HALLS and Sour Patch Kids are Seeing Results from Syndicating Ads to Caper ...

The company has stepped up its focus on gear such as smart carts and electronic shelf labels, although it still derives most of its revenue from its legacy grocery e-commerce business.