Gordon’s principal line. Made from a combination of sloe berries and gin, the 26% abv spirit dates back to 1908, but its heritage will not be the focus of the relaunch. Instead, Diageo is hoping to ...

Some sloe-vermouth formulae make for more pleasant sipping than others, but after numerous experiments I must conclude that if you’re obliged to use McGuinness sloe gin, the only brand available ...

Diageo is launching an extension to its market-leading gin brand, Gordon’s, in a bid to drive sales among consumers with more adventurous tastes. The company is claiming a major innovation for the ...

They include heritage-influenced Premium Pink, which has a hint of raspberries and strawberries; a new version of Gordon’s Sloe Gin; and a variety which has a hint of elderflower.

Sloe gin was traditionally used as a medicine or for a nightcap. It can be used as a flavouring for poached fruit or in cream toppings. It's also delicious on its own. You will need 450g/1lb sloes ...

Sloe gin is a festive old English drink that's especially well-suited to the winter holidays. You can drink it over ice, try it in a cocktail, or forage for sloe berries and make a home batch.

Yet, though the fruit is astringent when picked straight from the bush, sloes are prized for making jellies, preserves, jams, wines and the liqueur known as sloe gin.

LONDON (AP) — Sloe gin is a festive old English drink that's especially well-suited to the winter holidays. You can drink it over ice, try it in a cocktail, or ...