there is one rule when it comes to best practice in creative packaging design, and it never changes: Put people first. Packaging design is not only about the brand; it’s about serving the ...

Packaging gets a bad wrap (pun intended)—for everything from destroying the planet to creating an unpleasant sea of “white noise” in the supermarket. The majority of packaging does deserve our ...

This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

You might wish to include a pattern to decorate areas of the packaging that don't have any writing or images. Vary the number of features to change the effect that a package design has on the buyer.