Gail’s algorithm ‘learns on its own’ to choose new bakery locations, boss reveals - Tom Molnar explains controversial chain created computer model to select next cafés.

But Gail's Bakery looks to spark a fresh row away from the debate over its over-expansion, after admitting using a computer algorithm to help them select spots for new branches.

The Gail's algorithm is a true test of upper-middle class neighbourhoods — but not in the way they think. Melanie McDonagh. 19 February 2025.

The co-founder and chief executive of Gail’s has revealed the bakery chain uses a computer algorithm to choose locations for new branches. Tom Molnar explained that his technology team has ...

But Gail's Bakery looks to spark a fresh row away from the debate over its over-expansion, after admitting using a computer algorithm to help them select spots for new branches.

Speaking on the Hungry podcast, Tom Molnar, who co-founded Gail’s, said the company deploys an algorithm which “uses the science” to help pinpoint the best postcodes to open in.

The co-founder and chief executive of Gail’s has revealed the bakery chain uses a computer algorithm to choose locations for new branches. Tom Molnar explained that his technology team has created a ...

One of the questions I’ve asked myself of late is, which is the better factor in considering whether an area is finally upper-middle class (no, I don’t have better things to do) — by whether it’s got ...

The co-founder and chief executive of Gail’s has revealed the bakery chain uses a computer algorithm to choose locations for new branches. Tom Molnar explained that his technology team has ...