William Townsend, the creator of the original sales funnel model (circa 1924), describes it as "the forcing by compression [emphasis mine] of a broad and general concept of facts through a funnel ...

A sales funnel is a strategic model that guides potential customers through a journey, from initial awareness to becoming loyal clients. By effectively managing each stage of the funnel ...

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...