The FUBU founders also clarified the misconception people had about their business in the early days, saying their product was never made exclusively for Black people. “For Us, By Us was more of ...

The company secured early support from L.L. Cool J, who wore FUBU products in a promotion. By 1994, at their first trade show, FUBU attracted $300,000 in orders.

Founded in 1992, FUBU became synonymous with hip-hop. But the glitz belied the brand’s humble beginnings. John started off by sewing sweatshirts and hats in the living room of the house where he ...

An curved arrow pointing right. "Shark Tank" co-star and entrepreneur Daymond John talks about the early days when he was broke and starting FUBU. He tells us what advantages being broke gave him ...

Perrin Jr. joined with Daymond John, J. Alexander Martin and Carl Brown to launch what would become the foundational urban fashion brand FUBU, leaving an indelible mark on hip hop culture and ...