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“The product needs to present itself like confectionery, rather than part of the fruit aisle” – Agrovision’s Steve McVickers on the importance of branding in blueberries
ER: What challenges do you face when branding fruit products? Is it different from how you brand confectionery or drinks? What makes Agrovision's blueberries different for the consumer?
Confectionery News8d
The better-for-you candy conundrum: Big potential, slow uptake
Despite rising awareness of better-for-you (BFY) confectionery, only 10% of US consumers frequently buy these products, ...
Recipe Master on MSN13d
Homemade Rainbow Candy Fruit Leather – A Chewy & Colorful Snack!
A Sweet, Colorful Treat! 🌈🍬 If you love chewy, fruity snacks, this Rainbow Candy Fruit Leather is about to become your new ...
Confectionery News1d
What’s hot in confectionery? New product development from Cadbury to Hi-Chew
Stay ahead with the latest confectionery NPDs from Cadbury, Snickers, Ferrero, Hi-Chew and Fazer – from flavour innovation to functional ingredients and seasonal strategy.
Business Insider4y
14 healthy gift alternatives to candy and chocolate
Here are three registered dietitians' top healthy alternatives to candy and chocolate that still work well as a gift — or as a treat for yourself. Fruit The fiber in fruit (which candy lacks ...