Spring is officially here, and Rita’s Italian Ice is celebrating the only way it knows how—by giving away a lot of free ...

The company is designing a new cup, lid and blue spoon to accompany this major expansion. There is no word yet on when these new frozen treats will be available.

The one-day giveaway is a long-standing celebration for the popular frozen treat chain, which expects to serve around one million cups of Italian ice during the event. "Rita's First Day of Spring ...

“Frosty is the most iconic brand in the frozen treats category ... Wendy’s is also changing the Frosty packaging too, with a new cup, lid and a blue spoon “designed for the perfect eating ...