On November 3, 2020 I read about a Google algorithm called Smith that claims to outperform BERT. I briefly discussed it on November 25th in Episode 395 of the SEO 101 podcast in late November.

Discover what Google's BERT really is and how it works, how it will impact search, and whether you can try to optimize your content for it. Google’s newest algorithmic update, BERT, helps Google ...

Google has shown several examples of how BERT’s application in Search may impact results. In one example, the query “math practice books for adults” formerly surfaced a listing for a book ...

Instead of only feeding the neural network text examples labeled with their meaning, Google researchers started by feeding BERT huge quantities of unannotated text (11,038 digitized books and 2.5 ...

BERT is an AI language model that Google uses within its algorithm to help provide relevant search results by better understanding the context of the searcher's query.

BERT allows Google’s algorithm to better understand that “to” and “need,” contextually, imply that the searcher … well, needs a visa to travel to the United States!

We said hello to BERT (Google’s latest algorithm update) on at the end of October…and what a great update it is. BERT (Bidirectional Encoder Representations from Transformers) is an update to ...