By Margareth Theresia Riding the global popularity wave of Korean brands, the clear liquor soju saw exports last year eclipse ...

Flavored soju, often sweet and fruity, has gained popularity on an international scale, attracting those who find the drink in its traditional form too strong in taste. The sweet soju also has a ...

"But I like soju that is mixed with barley or wheat, other grains to balance out the profile," he says. "They showcase the flavor of what soju can be in a better way." What does soju taste like?

Soju is on the rise in the United States thanks ... Jinro's commitment to quality ingredients as well as this variety's clean flavor. There's also a Chamisul Original, but Fresh is even smoother ...

Besides Luxe, Yobo also features the KTOWN line of flavored soju. These fruit-forward flavored sojus are colorful, highlighting the KTOWN nightlife culture and featuring intriguing flavors like ...

Bye-bye, soju? A WAVE of new, summery drinks is taking over Korea. Marketed almost exclusively towards women, the fruit-flavored soju (rice liquor) and alcopops are low in alcohol, high in sugar ...

LOTTE Chilsung Beverage's 'Searo' and KHEE Korea's 'Khee Soju 22%' received the 'Best of 2025' award in the soju ...

With 70% white grape mashbill, Yobo Luxe is smoother than traditional soju, with a relatively low ABV at 23%, when compared to vodka or whiskey. Besides Luxe, Yobo also features the KTOWN line of ...