Porter's Five Forces is useful for both investors and business owners as a guide to industries that can generate the best returns. Tobacco, for example, generated excellent returns for generations ...

The Five Forces model evaluates three potential horizontal threats and two vertical threats. ... Examples of substitutes are making the trip by train, car, or bus.

Learn the difference between Porter's five forces model and SWOT analysis, ... For example, when Tesla started making electric vehicles (EVs), they pretty much had the market to themselves.