The Player Series was launched to bring the look ... As Fender says, “The Player II Stratocaster radiates timeless Fender charm, but under the hood, it’s primed for today’s players ...

After all, the Player Series pickups evoked all the classic tones of the Strat, Tele, Jazzmaster, and others in order to give players the sound of a proper Fender but for less. In helping to keep ...

In 1954, a guitar maker called Leo Fender introduced his second electric guitar ... With its contoured body, designed to better fit with that of the standing or sitting player, the Stratocaster ...

Johnson’s 2018 signature model was the first to combine a semi-hollow design with a contoured Strat body, but it didn’t take ...

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

For some players ... Rows of new Fender Stratocaster guitars await shipment at the Fender factory in Corona, California in 2003. Picture: archive Yet after a series of annual losses during ...

Fender recently launched ... Called the "California Series," they aren't going to be for everybody. The quick take here is that these are acoustics for electric players - and very much intended ...