Well, they’ve just brought a special “branded pass” into the game. ... The pass will be tied to certain games within Roblox. Some examples are Fisch, Horse Valley, Jail Break, and more.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

Plus, there are in-game items you can buy to help your characters win the day. Another thing you need to be on the lookout for is special reward codes that help you get special items.