From the sporting side to commercial elements, the U.S. women’s national team coach said, the women’s game will benefit from an approach different than the men’s game.

Emma Hayes, still in just her first year as head coach of the USWNT, is challenging long-held norms in women's soccer and pushing for a game built around female athletes.

With the gold-medal win at the Olympics and her whirlwind 2024 behind her, Hayes was able to firm up and present her strategic vision for U.S. Soccer during the team’s January camp. She calls it “The WNT Way,” a plan that builds on technical director Matt Crocker’s vision for the program to grow the sport as a whole in the United States.

U.S. women's national team head coach Emma Hayes had only 75 days to build toward an Olympic gold medal. It would typically be considered an impossible task for some, but Hayes and the USWNT achieved what many thought they couldn't.

A coach with a long history of stepping on eggshells is aiming at her biggest challenge yet. Can she upend old-minded traditions of how soccer coaches teach women and girls?

Hayes has unveiled 'The WNT Way' blueprint for looking at everything through a "female lens." She hopes the effects are transformative on and off the field