Former Rep. Adam Kinzinger (R-Ill.), a vocal Trump critic, called for a boycott of any company that shells out cash for the event. “Let’s make sure it’s just Balance of nature, my pillow and relief factor and whatever else Foxnews one,” he wrote on social media:

The White House has moved to turn its Easter Egg Roll, a tradition that stretches back to Rutherford B. Hayes, into a chance to showcase brands.

The White House Easter Egg Roll, a tradition dating back to 1878, has historically been funded through private donations, primarily by the American Egg Board. This year, the Trump administration is actively soliciting corporate sponsors,