Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

American Girl Doll is collaborating with Disney on a new collection! New Disney American Girl Doll options are coming with ...

On a recent Monday morning, Alexandria Schindler could be found furiously coloring Disney books at the kitchen table and meticulously arranging ...

Why just dress like a princess when you can smell like one, too? Disney is teaming up with retailer Bath & Body Works to launch a collection inspired by several characters from the Disney Princess ...

Winning back the contract to produce Disney’s princesses dolls was the start of “patching up its toy business”, but the American company is hoping for greater success by finding “expansion ...

Bath & Body Works revealed a new collaboration with Disney Princess for a limited edition collection that features candles, body care items, fragrances, and accessories.