Prescriptive analytics also goes one step beyond what is referred to as “predictive analytics,” which takes your current analytics models and makes the best guess at what will happen next.

Brands today have huge amounts of data on their customers. When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive ...

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

"Negotiator Rationality and Negotiator Cognition: The Interactive Roles of Prescriptive and Descriptive Research." In Negotiation Analysis, edited by H. Peyton Young. Ann Arbor, MI: University of ...