Topics Procurement & Sourcing Demand planning / Demand… Demand planning / Demand management: Winning the battle for improved forecast accuracy With a few simple but important metrics and process steps ...

When done well, brand strategy drives corporate strategy and product strategy. MISCONCEPTIONS ABOUT THEIR ROLES Both demand generation and brand management are responsible for the full funnel.

The management aspects are the strategic measures and essentially the responses that Johannesburg Water and the City can come up with to deal with the demand.