And that is having an incomplete systematic methodology when designing their competitive strategy. Today’s competitive landscape is more complex and information-rich than ever before. And staying ...

Companies can use several strategies to build a competitive advantage: A firm's ability to produce a good or service more efficiently than its competitors leads to greater profit margins and ...

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. A marketing strategy is a big-picture idea that informs smaller ...

"The Interactions of Organizational and Competitive Influences on Strategy and Performance." Special Issue on Organizational and Competitive Influences on Strategy and Performance. Strategic ...