The new endeavour is a gaming offshoot of the publishing giant Death Row Records, which Snoop bought back in 2022 after spending much of the 1990s signed to the label.

When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop ...

Death Row Records released many multi-Platinum hip-hop albums, including major successes released by Snoop himself, Dr. Dre (The Chronic), and 2Pac (All Eyez on Me).