Here's how to create a better customer journey map to refine your campaign objectives. The process of creating a data-driven customer journey map will help you identify the touchpoints where your ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Retailers’ efforts to refine operational strategies through data-driven insights amid rising supply chain, labor and ...

Satellite-enabled direct-to-device technology is redefining how dealerships engage with customers and optimise operations, writes Damian Lewis at Viasat Enterprise.

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are ...

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth.

As a distinguished leader in digital analytics and customer engagement optimization, Sushira Somavarapu blends deep technical ...

The fate of Project Slide Wow depends on user interest and engagement, as Adobe monitors social media conversations.