Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Typically, you rely on intuition, historical data and correlations between historical data to identify customer segments. A/B testing is a big part of this segmentation method, too.

Nescafe’s latest “World Says Coffee” campaign used Environics Prizm data to maximize its reach against a diverse Canadian consumer. Environics Prizm categorizes consumers into distinct clusters based ...

In India’s draft Digital Personal Data Protection rules, consultation for which was wrapped up on 5 March, a clause dictates that significant data fiduciaries will need to comply with ...