Jenna Ortega just debuted a new oxblood hair color amid her "Death of a Unicorn" press tour — a shade her hairstylist has ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops ... Sunil, who has thick and naturally black hair has recently reached for the peroxide ...