Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

Fans also can’t stop gushing over the glossy tinted lip balm’s silky texture ... With its non-sticky consistency and “cute packaging,” it’s easy to see why this little tube is ...

Dr Jart VHS Hydrating Lip Mask We’re sold on the cute packaging alone, but this balm is enriched with hyaluronic acid and helps maintain a healthy lip barrier. Inde Wild Dewy Lip Treatment With ...

After years of testing "cool" brands, I endured a ghastly rash and learned that my lips are quite sensitive and require simple ingredients — not cute packaging and products with bold promises ...