we can pinpoint gaps in service, identify key opportunities for improvement, and optimize the total customer experience. It's not just a generalized idea of your audience, either. Proper customer ...

Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...