Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Segmentation—the process of identifying specific customer ... data points tend to be more tactical and don't give you the tools you need to build a customer strategy around it. People don't make ...

the objective is to choose a segmentation model that supports an effective, differentiated contact strategy. By marketing to each segment according to its characteristics, we are able to craft the ...