A good customer relationship management system (CRMS) can do more than just keep your contact information up-to-date, says Simon Tomlinson, CEO of Burlington, Ont.-based BlueSun Inc. “At best, you ...

For example, this might mean ... in this case—and in many real-life scenarios that play out every day across the business landscape—was Acme’s customer relationship management (CRM) system, ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM automation system, aimed at helping businesses improve how they track leads, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a ...