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What Is a Customer Relationship Management (CRM) System and Why Should You Use One?Akshay Mahajan is executive vice president for AEC (architecture, engineering and construction) at Unanet, a software company that provides enterprise resource planning and customer relationship ...
According to Sanjay Khosla, Senior Fellow and Adjunct Professor of Marketing and co-Academic Director of Kellogg Executive Education ... was the notion of building relationships rather than sales ...
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