Before attempting any customer journey map exercise, organizations must answer two questions. Are we a customer-centric organization? Is customer experience a measured focus of our business? Assuming ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with healthcare professionals.

The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

When combined with data and other customer journey mapping, says Nielsen Norman Group, a leading expert on the topic, empathy maps "remove bias from our designs and align the team on a single, shared ...

Watch the full webinar ‘Customer journey mapping – how to improve efficiency without compromising residents’ unique needs’ and earn CPD minutes.