To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Value-based care (VBC), driven by the Centers for Medicare and Medicaid Services (CMS), has emerged as a cornerstone for redefining the customer journey—creating a profound shift in the ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leader in customer engagement solutions ... media commerce sales by 50% and boost consumer care workflow efficiencies that resulted in 39% time savings.

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...