Leading brands are not just enduring the changes but embracing the disruption—transforming the customer experience (CX ... with unique audience segments across all stages of the customer decision ...

Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95% ... messaging to create and deliver a smooth and engaging experience.

“Our partners really touch every stage of the customer journey,” she said ... It can enhance the customer experience. It can enhance the employee experience. It adds value to the workflow.