Before attempting any customer journey map exercise, organizations must answer two questions ... Not all organizations will need to define every stage, but those stages can act as the starting blocks ...

On the other hand, if your goals are more omnichannel or they span a longer period of time, then your customer journey-mapping should break down each phase of the journey and the ways your messaging ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...