Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

With the introduction of mobile the retail industry made huge shifts ... is how retailers are able to complete that. “Customer journey mapping and just understanding the customer journey is ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...