So, you start researching better customer data management. What you might not realize is that you have just kicked off your awareness journey. No matter where your prospects or leads are on their ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Discusses the factors and KPIs marketers should use to best assess the delivery and impact of their campaigns through each stage of the customer journey. Marketers should ... of an ad’s ability to ...