Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially post-purchase stages such as retention and advocacy. From funnel to flywheel, a ...

But before we take a look at the contemporary consumer journey, let’s explore some ... starting with what drives purchasing decisions. Wherever a customer decides to make a purchase, a number ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

McKinsey’s customer decision journey has long been a great simplifier of the consumer path-to-purchase (P2P), allowing marketers to set parameters around objectives for each perceived stage and ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...

destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the ...