It's not just the famous purple bag, either; there's something ... The regal vibe that matches the aptly-named liquor isn't ...

For consumers, that purple bag could actually house the liquor. However, it’s just as likely to have random items ranging from Pente pieces to sewing needles and yarn inside. Crown Royal knows ...

During the Kings Annual Season of Doing Good, Kings employees joined forces with Crown Royal to pack over 4,000 bags for the Purple Bag Project. Additionally, as part of the project, military ...