The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

Creative advertising isn’t just about flashy visuals, it’s about crafting a message that resonates, surprises, and most importantly sticks. The most brilliant ads tap into psychology ...

When we published our rankings of the Most Creative People In Advertising back in October, we received criticism from several readers who felt the list failed to include enough women. On one hand ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

Monzo bank has appointed Bartle Bogle Hegarty in London and Dublin as its lead creative agency. There was no pitch for the ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...