However, these metrics are the best ones to use when trying to prove the value of how SEO helps support content marketing efforts, along with measuring the ROI produced from organic channels.

It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is. Marketing guru Jay ...

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, ...

Access this free report, created in association with Turtl, to discover: The frequent obstacles marketers run into when trying to measure their content. The 4 most common types of content marketing ...

Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as "inspiring," "creative," and "innovative," leading to a 138% brand lift ...

The metrics, KPI’s and reports are presented in the order of a conversion funnel. This infographic shows how you can use these to improve your content marketing.

Figuring out the right things to measure in your content marketing campaigns is the key to understanding your true ROI. Agency professionals recommend keeping an eye on these metrics.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and ...

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To ...

While metrics like web traffic and online conversions can be quantified, it’s harder to quickly determine the impact of content marketing on brand awareness, loyalty, and even reputation.