It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is. Marketing guru Jay ...

The complex, and ultimately shifting world of measurement in content marketing, is very much the theme of this report. Some commentators argue that we need to be forensic in the way we pick over the ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

The metrics, KPI’s and reports are presented in the order of a conversion funnel. This infographic shows how you can use these to improve your content marketing.

Hailey, ID / Syndication Cloud / July 16, 2025 / Scale Hawk Media Group Key Summary Authority Building: Content marketing establishes contractors as trusted experts in their specialties, leading to ...

Most commonly used content marketing metrics For organizations that manage to track content performance, the most commonly used metrics include social media engagement (53%), website interaction ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and ...

Access this free report, created in association with Turtl, to discover: The frequent obstacles marketers run into when trying to measure their content. The 4 most common types of content marketing ...

Heidi Cohen, Riverside Marketing Strategies “To effectively understand content marketing and its contribution to your business, select your metrics after you determine your business goals. Then ...