It’s easy to just look at page views and judge how well your content is doing, but there are far more methodical ways to analyse how effective your content marketing strategy is. Marketing guru Jay ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and ...

Access this free report, created in association with Turtl, to discover: The frequent obstacles marketers run into when trying to measure their content. The 4 most common types of content marketing ...

4. Brand Awareness Content marketing is not only about measuring the aforementioned metrics related to a video, blog post, podcast, or infographic but also about observing how they are performing ...

The metrics, KPI’s and reports are presented in the order of a conversion funnel. This infographic shows how you can use these to improve your content marketing.

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates.

The complex, and ultimately shifting world of measurement in content marketing, is very much the theme of this report. Some commentators argue that we need to be forensic in the way we pick over the ...

Most commonly used content marketing metrics For organizations that manage to track content performance, the most commonly used metrics include social media engagement (53%), website interaction ...

When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue ...