This essay advocates a reformulation of the theory of consumer behavior, based on the household production function approach suggested in Becker's "A Theory of the Allocation of Time" [1]. The case ...

The implications of these theories for research in consumer behavior are discussed, and an attempt is made to compare and integrate these theories with recent developments in multi-attribute scaling ...

Freudian motivation theory is frequently applied to a number of disciplines, including sales and marketing, to help understand the consumer's motivations when it comes to making a purchasing decision.

Revealed preference, a theory offered by American economist Paul Anthony Samuelson in 1938, states that consumer behavior, if their income and the item’s price are held constant, is the best ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

Keywords: consumer behavior, organizational behavior, pandemic, psychological theories, interdisciplinary research Citation: Pan Y, Hanek KJ and Su L (2023) Editorial: Application of psychological ...

Understanding attitudes begins with understanding the consumer behavior theory that underlies attitude formation and change. Throughout my research for a textbook I wrote last year, Consumer ...

Knowing how people actually behave, rather than how they should behave, helps build better businesses, policies and careers. Here are the top reads on consumer behavior to help you in business and ...