Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
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Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...
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Coca-Cola infuses GIFs with real-time emotions for millennial push
In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF ... The idea of authentic, real moments is central to the campaign, reflected in the images on ...
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Coca-Cola: Create real magic
To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...