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Adweek on MSNCoca-Cola Reimagines ‘Share A Coke' For Gen ZWho will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...
It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time ... VP of creative strategy and content at The Coca-Cola ...
Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...
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