Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

Therefore, client-side integrations are far more dependent on cookies and much more threatened by cookie deprecation. Server-side header bidding is also the only option for media environments that don ...

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side ...

Aiming to help publishers improve monetization, PubMatic on Wednesday expanded upon open-source container script Prebid.js. The company said OpenWrap, its hybrid client- and server-side wrapper ...