They really captivate you. It's like they are filling a natural need for high drama," says Zhou Yuan, founder and CEO of the Beijing-based vertical film production house Content Republic.

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, ...

Foreign-owned short-drama platforms could face significant challenges in the US, where the government has shown a greater willingness to punish or ban Chinese companies. Because of growing ...