Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its ... Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting ...

The decision to change its name was initially announced in August last year, with Channel 5 boss Ben Frow saying: “We know ...

The new logo – which consists of a yellow number 5 on a blue background – will be used by the channel from today (Wednesday 12th March) onwards. It comes after the broadcaster announced that ...